
MarTech Specialist
- Hybrid
- Athens, Attikí, Greece
- Marketing
Job description
Ferryscanner is an online search and booking engine that helps people find affordable ferry tickets to exciting destinations all over the world. Since 2018, we have been working to simplify the ferry booking process offering ferry tickets for more than 300 destinations in 25 countries. Our company culture is based on five core values: Ownership, Trust & Respect, Constant Improvement, Customer Obsession and Being Bold. Our team is comprised by young people specialized in cutting-edge technologies and tourism, who never compromise and continuously seek for innovative solutions. To support our growth, we are looking for a skilled MarTech Specialist to join our team and optimize our marketing technology stack.
As a MarTech Specialist, you will play a crucial role in enhancing our marketing automation, tracking, and analytics. You will work closely with our MarTech Development and Performance Marketing teams to ensure our marketing tools and platforms function seamlessly. Your expertise in tools such as Adjust, Appsflyer, Google Analytics, Google Tag Manager, etc. will help us improve customer engagement, optimize campaigns, and drive growth.
Key Responsibilities:
Manage and optimize our MarTech stack, including Braze, Adjust, Google Analytics, Google Tag Manager, etc.
Implement and maintain tracking solutions for performance marketing, CRM, and analytics
Ensure data accuracy and correct attribution across all marketing channels and platforms
Work closely with Performance Marketing, CRM, and Tech teams to improve marketing automation and campaign effectiveness
Analyze user behavior and customer journeys to enhance personalization and segmentation
Collaborate with developers to implement technical solutions that enhance marketing operations
Provide insights and reporting to enhance marketing efficiency
Stay up to date with the latest MarTech trends and recommend innovative tools and approaches
Job requirements
Qualifications and key competencies
3+ years of experience in a MarTech, Growth Marketing, or Digital Analytics role
Strong understanding of marketing automation, attribution, tracking and analytics tools
Hands-on experience with Google Analytics is a must. Experience with Google Tag Manager, Braze, and Appsflyer (or similar tools) is considered a strong plus
Knowledge of event-based tracking, data attribution models, A/B testing, attribution and cross attribution platforms
Familiarity with SQL, JavaScript, or other technical skills for data manipulation
Strong problem-solving and analytical mindset
Excellent communication skills and ability to work cross-functionally
We offer
Attractive remuneration package
Work in an international and dynamic atmosphere among young and smart people
Huge learning experience in using best practices and innovative, cutting-edge technologies
Hybrid work model
Extra annual leave days
Private life and health insurance
or
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